Aligning marketing, operations, and profitability into one cohesive strategy.
Strategy, Paid Social, Data Analytics all tied to the P&L. We prioritize metrics in a hierarchy leading with business metrics of Contribution Margin aka cash in the bank, MER (Media Efficiency Rating) also known as Blended ROAS, and aMER (Acquisition MER).
Performance Creative with quantity over quality. Because quality can only be measured after it's tested. We lead our creative with this leading goal "Does this ad compel me?"
