Mission. Vision. Values. Process. Team.

Enduring DTC Growth
for Consumer Brands

Long term games with good people doing good things.


At Emblem, we partner with DTC brands generating $1M-$20M annually to build enduring profit-first growth systems. Over the past 5 years, we’ve helped brands achieve meaningful milestones. Including reaching their first $4M-$7M in revenue, surpassing $700K months, and contributing to a $70M exit

What feeds our souls:
Health, longevity, nutrition, movement, regenerative & sustainable practices, innovation.

What feeds our minds & hearts:

Growth strategy, data analytics, creative, paid media, non-traditional innovation.


We're growing the pie. A pie of fulfillment, health, & meaningful relationships. We do that through good advertising with good people, doing good things.

Product Shoot for Carnivore Aurelius

To Future Partners, Allies, and Team Members of Emblem:

Building a profitable DTC brand isn’t just about running ads. It’s about aligning marketing, operations, and profitability into one cohesive strategy.

That’s why we developed Catalyst, a framework that connects every marketing initiative back to your P&L and sets your business on a Contribution-Profit Standard. Through a combination of strategic insights, creative expertise, and precise campaign execution, we help brands grow sustainably while addressing their unique challenges.

Catalyst:
- Strategic Marketing Partnership
- Growth Strategy
- Paid Media
- Paid Search
- Creative Production

Kenny Hoang

Our values

Relentlessly Resourceful, Relentlessly Proactive

Challenges are inevitable; we take ownership, adapt, and deliver with urgency.

See Avenger resourcefulness here.
See Men In Black resourcefulness here.

Infinite Mindset | Face a challenge, pose a solution | High Agency | How can you achieve your 10 year goal in 6 months?

Focus on High-Leverage Inputs

Make the inputs so overwhelming that it'd be impossible to not reach the outcome.

Systems | 80/20 | Pareto Principle | One Thing | First Things First | Focus

Extraordinary No bullshit

You ever have something happen where the situation's complete bullshit. What can we do to minimize this. There are two factors. Embracing a high standard while not settling for less than that high standard. To not be okay with bullshit.

Self Actualization | Expectations | Constraints | Boundaries | Life is too short for bullshit

The Consumer Is the Compass

Every decision is guided by a deep understanding of your audience—what they value, need, and aspire to achieve.

Gratitude when it's hard

When there's a a low frequency emotion, friction, a challenge, that's an opportunity for growth. Question is are we up for the challenge in spite of fear and difficulty? Let's embrace a culture of gratitude.

Perspective | Growth

The process

Make advertisements that people want to watch. Create immediate sales + build brand equity for the long-tail of sales.
01

Baseline

We take a pulse check at where your business has been, where it's at and where you want to go.

02

Architecture Audit

We take a dive into your digital architecture and infrastructure to make sure everything firing the right way. Performance Dashboard, Pixels, events, server-side tracking, and all that geeky stuff.

03

Hero Analysis

We research your existing customers based off your data and customer reviews. We create a detailed profile of who your customers are and place it in a Manilla folder that says "Our People".

04

Conception

We go on walks, take showers, stay away from social media and let our minds got bored to the point our brains go on overdrive and create whacky ideas. Ideas that mostly suck but there'll be advertising gems.

05

Produce

We story board, script, shoot, edit, and create variations of our creatives. We launch them through paid media doubling down on Ad platform's machine learning and marry art + science.

06

Compound

Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.

Our team

An individual can scale mountains. A team can move mountains.
Jennifer Chiang
Strategist
Kenny Hoang
Founder and CEO
Ranjitsinh Chawda
UI/UX Designer
Diana Gonzalez
Video Editor
Christian Gonzalez
Video Editor
Jazh Perocillo
Paid Social Buyer
Niko
Multi-Media Designer