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Strategy, Paid Social, Data Analytics all tied to the P&L. We prioritize metrics in a hierarchy leading with business metrics of Contribution Margin aka cash in the bank, MER (Media Efficiency Rating) also known as Blended ROAS, and aMER (Acquisition MER).
When imagination meets logic and transcends. Generated with MidJourney.
Paid Media tied to the P&L. We prioritize metrics in a hiearchy leading with business metrics of Contribution Margin aka cash in the bank, MER (Media Efficiency Rating) also known as Blended ROAS, and aMER (Acquisition MER).
We take a pulse check at where your business has been, where it's at and where you want to go.
We take a dive into your digital architecture and infrastructure to make sure everything firing the right way. Performance Dashboard, Pixels, events, server-side tracking, and all that geeky stuff.
We research your existing customers based off your data and customer reviews. We create a detailed profile of who your customers are and place it in a Manilla folder that says "Our People".
We go on walks, take showers, stay away from social media and let our minds got bored to the point our brains go on overdrive and create whacky ideas. Ideas that mostly suck but there'll be advertising gems.
We story board, script, shoot, edit, and create variations of our creatives. We launch them through paid media doubling down on Ad platform's machine learning and marry art + science.
Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.
Results tied to the P&L
